1) Know Who You are Writing For – If you want to bring your traffic in from search engines, what keywords do you want to use? Do you know what kind of person will be searching for those keywords? What is their knowledge of the topic?
2) Write useful content - relevant to the audience. Make certain that you get to place a link back to your site in the body of the post and look for blogs that are well read. You might also look for other local blogs using a tool like http://www.placeblogger.com
3) Linking – Don’t be afraid to link away from your site. If you can link your readers to new useful information each time they read your content, they will return to find out where the best information is.
4) Don’t Be Afraid to Engage Your Readers – At the end of each post ask for your readers to comment with their thoughts on your post, direct them to your RSS or Twitter feed. Just do something that will make them feel involved with your writing.
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